ORM - Online Reputation Management
Definition
Online Reputation Management is the process of managing
what we want to be show up when someone Googles a name. The concept of ORM can
explain how to controlling the information which will appear to the top at the
moment of a research on Google and how to push down the irrelevant information
or negative contents. Finally it is the control of your e-reputation on
the web, can be used for a business or individual. Originally considered as a
Public Relation terms, with the expansion of Internet, ORM is today recognized
as a term of Online business.
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