Le Lapin Rose

#Buzz&Go

The concept Buzz & Go is to put the hotel professional in contact with marketing influencers, in the goal, to improve their social media reputation. Buzz and go develops its concept in saying that today the social influencers have more influence than a lot of media and they are targets easier to attract. It is for the hotels with a low exposure a perfect way to develop their social media presence in using peoples motivated by this project for a low cost.

Session 3

Influencer Marketing

An influencer marketing is someone with a strong presence on social media and online business. it is as a hyper-connected blogger, able to influence peoples in their choice. In the hotel environment a lot of marketing teams are working with influencer marketing, the strategy is to invite them to have a stay inside the property. The influencer marketing will share it on social media and his followers will be directly attracted and influenced by the hotel in question.
Basically the brand W used personalities and celebrities as social influencers but today with the explosion of the online business, marketing influencers can have the same impact.

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