Influencer Marketing

An influencer marketing is someone with a strong presence on social media and online business. it is as a hyper-connected blogger, able to influence peoples in their choice. In the hotel environment a lot of marketing teams are working with influencer marketing, the strategy is to invite them to have a stay inside the property. The influencer marketing will share it on social media and his followers will be directly attracted and influenced by the hotel in question.
Basically the brand W used personalities and celebrities as social influencers but today with the explosion of the online business, marketing influencers can have the same impact.